I'm Weston, a strategic B2B Product Design Leader.
I help early-growth stage B2B SaaS startups design great products to scale. With 12 years experience, I thrive at leading complex 0 to 1 initiatives and large redesigns that result in ARR growth. I’m the designer you can give any gnarly problem, opportunity, or KPI, and I’ll find the best path forward. My superpowers are an infectious curiosity, systems thinking, and data-driven design.
Some of my work.
SingleOps Proposals - Leading design for SingleOps first mobile app from the ground up starting with estimators in the field, leading to 4x efficiency gain.
Granular Task Manager - Designing a "revolutionary" operations management tool for farmers from the ground up, reducing churn by 18%.
Let's Get Real Bro - Founding a company and card game to support connection & men's mental health, selling over 5,000 games.
Rockbot Music Dashboard - A rethink of how businesses find music for their stores, increasing trial-to-paid conversion by 2x.
Granular Farm Dashboard - Leading a 0 to 1 initative to elevate business analytics to farmers, increasing NPS by 12 and WAU by 12%.
What informs my work.
Lead with curiosity.
I lead with curiosity in everything that I do. I believe it's the primary ingredient in creating great experiences, solving pain, and impacting business outcomes.
Don't wait for direction on driving impact. Find it and create it.
I'm relentless in looking for ways to drive value and impact and believe product design is uniquely positioned to do so.
Deep and broad thinker.
A few modes of thinking I use - systems thinking, first principles, 5 whys, mental models, probabilistic thinking and JTBD.
Always calculating ROI.
Being a Poker Pro taught me to calculate the ROI of every decision. With design, it's no different, only the inputs to the equation have changed.