I'm Weston, a strategic B2B Product Design Leader.
I help early & growth-stage B2B SaaS startups design great products to scale. With 12 years experience, I thrive at leading complex 0 to 1 initiatives and large redesigns. I’m the designer who can take any gnarly problem and I’ll find the best path forward for the business & users. My superpowers are an infectious curiosity, systems thinking, business strategy & data-driven design.
Some of my work.
SingleOps Proposals - Leading design for SingleOps first mobile app from the ground up starting with estimators in the field, leading to 4x efficiency gain.
Granular Task Manager - Designing a "revolutionary" operations management tool for farmers from the ground up, reducing churn by 18%.
Let's Get Real Bro - Founding a company and card game to support connection & men's mental health, selling over 5,000 games.
Rockbot Music Dashboard - A rethink of how businesses find music for their stores, increasing trial-to-paid conversion by 2x.
Granular Farm Dashboard - Leading a 0 to 1 initative to elevate business analytics to farmers, increasing NPS by 12 and WAU by 12%.
What informs my work.
Lead with curiosity.
I lead with curiosity in everything that I do. I believe it's the primary ingredient in creating great experiences, solving pain, and impacting business outcomes.
Don't wait for direction on driving impact. Find it and create it.
I'm relentless in looking for ways to drive value and impact and believe product design is uniquely positioned to do so.
Deep and broad thinker.
A few modes of thinking I use - systems thinking, first principles, 5 whys, mental models, probabilistic thinking and JTBD.
Always calculating ROI.
Being a Poker Pro taught me to calculate the ROI of every decision. With design, it's no different, only the inputs to the equation have changed.
How I got to here (aka my story).
From as early as I can remember - curiosity, strategy, and entrepreneurship have been at my core. I was the kid burning CD's and slinging em for $5 a pop in middle school, strategizing how to optimize levelin' up my Pokemon. In high school, my hustler and strategic self found online poker and a new love was born. Poker gave me a framework to think about risk, value, tradeoffs & placing bets in a deeply analytical and intuitive way. In return for my efforts, I was able to pay my way through college & travel the world.
In 2011 I returned from traveling and was drawn to the world of startups. I stumbled upon product design and it clicked. Similar to poker - it fused pyschology, strategy, and decision making. Ever since, I've worked at startups of all types as well as founded my own. Over that time I've gravitated towards vast and complex B2B SaaS software out of a desire to solve harder problems and drive more impact. I'm happiest working alongside kind & passionate people, solving wide and deep user painpoints, and getting to flex both product design & business strategy.