I'm Weston, a Product Design Leader.

Poker Pro turned Product Designer of 10+ years. Deeply strategic, curious, and self-driven. I help B2B startups and SMBs create products their business needs and their customers love. I thrive at driving end-to-end solutions to complex, ambiguous problems. My superpowers are communication, systems thinking, data-driven design, and shaping product vision.

Some of my work.

Granular Task Manager - Designing a best in class work management tool for farmers from the ground up, reducing churn by 18%.

Rockbot Jukebox App - A reimagining of how users find and discover music on iOS & Android (500k+ users), increasing WAU by 32% and paid users by 14%.

Rockbot Music Dashboard - A rethink of the way businesses find music for their stores, increasing trial-to-paid by 110% and reducing support tickets by 42%.

Granular Farm Dashboard - A 0 to 1 initative to elevate value to farmers more quickly, increasing NPS by 12 and WAU by 12%.